“Jeans scrappage scheme”, after cars, home appliances and sports shoes

After the scrappage scheme for cars and home appliances, Lee Cooper, the store chain that sells jeans clothing has launched a wardrobe renewal scheme, whereby you get "100 RON off on any pair of jeans bought if you bring an old pair". The retailer, with almost 11 million euros in turnover last year, according to the Ministry of Finance, hopes this scheme will bring it a 50% sales rise compared with a regular month, considering that since the beginning of this year, buyers' sales budgets have been significantly adjusted, with retailers able to sell some of their stocks only via discount campaigns. "It is true that our inspiration came from the auto and the home appliances industry, but people have been very receptive, and now come with bags full of older jeans. When this promotion started, our intention was to boost sales by 50% against a regular autumn month, and, considering how the campaign has started, I think we will hit our target," Alina Lungu, marketing manager of Lee Cooper Jeans, told ZF.