The higher-than-expected Logan sales growth pushed the domestic carmaker Dacia to announce a massive recruitment campaign, focusing on young graduates.
"The results Logan has registered show that we need additional personnel. To this end, we''ve launched a massive recruitment campaign," explained Alain Duval, Automobile Dacia''s human resources manager.
Dacia, the biggest domestic carmaker, plans to hire 1,500 individuals over the next three years, of whom about 500 will be young graduates.
Other investors operating on the domestic market have announced similar programmes lately, such as the German group Continental, which has secured a partnership with the Polytechnic University of Sibiu.
"An enterprise such as Dacia needs to collaborate with the most important universities in the country," Duval believes.
The programme used by Dacia includes workshops during which the company''s managers will present their sectors of activity. Beside workshops, Dacia also banks on attracting students through competitive selection.
At present, university graduates account for about 15-20% out of the total number of Automobile Dacia personnel. Moreover, 34% are women, according to the company''s data.
"Next year, we will invest between 1 and 2 million euros for personnel training. I believe that companies that do not make massive investments in employee training will find themselves in a much more difficult situation in the future," said Duval, who was in charge of the complete reshuffling of the human resources department of the carmaker after the company was taken over by the French group Renault.
In line with financial reports by Renault, in June 2005 Automobile Dacia had 12,500 employees, down from 13,591 in the corresponding period of the previous year. "70% of the employees laid off were rehired by Dacia," Duval also said.
About 15,000 people left the company after the autumn of 1999, when Renault bought the majority stake in Automobile Dacia, Duval explained.
He says that strategically, Automobile Dacia is trying to adjust to the level of the Romanian labour market. "One of Romania''s advantages is the lower wages compared to Western Europe. We must retain this advantage. Wages will be adjusted in a natural way since it is requested by the market," stated Duval.
ioana.david@zf.ro
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