The big retailers in Romania, which in the past ten years madeup a 7-8 billion-euro annual market have half a billion euros leftfor investments this year, although the times when shoppers werefilling up baskets with products are over.
Modern retail is gaining increasingly more ground in Romania,with the tens of companies vying Romanian buyers' money having bothreasons for concern and for hope, writes BUSINESS Magazin weekly(www.businessmagazin.ro).
In 2010 household spending on fast moving consumer goods fell5% against the previous year, according to a survey conducted bymarket research company GfK.
Trying to adapt to financial difficulties, "consumers havereduced the volume of the purchase basket. In 2010 they wentshopping less often and only bought necessities," says RalucaRăschip, consumer goods director of GfK Romania. At presenttemperance is the word of the day for most households, and theresults of retail chains are a clear illustration of this.
Even so, there are companies who decided the present wasfavourable to expansion. That is why 2010 promises tens of newstores; the investment budgets amount to hundreds of millions ofeuros. Cora, Carrefour, Kaufland, as well as the chains controlledby Dinu Patriciu (Mic.ro and Minimax Discount, which will berebranded Mac.ro) are coming up with this year's biggestbudgets.
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