The biggest media agency domestically, Zenith Media, has shiftedits offer to non-media services to support its revenues in a periodwhen the advertising market has been coping with the steepestdeclines in recent years.
"We've slashed costs, assumed the profitability slump, we'reworking on the revenues side by adding collateral, non-mediaservices, to our agency's offer. Media research and analysis, wehave a strong digital unit, we'll launch new-cast, theinternational brand for the management of unconventional projects,we're already providing services outside the traditional mediaarea," says Maria Tudor, CEO of Zenith Media.
The agency posted turnover worth 174m RON (41m euros), down 25%from 2008.
"We're an agency focused on services, clients are at the heart ofour business. I believe a client can be won just through prices,but cannot be retained only through them. The media is a complexproduct, with so much more components than price, but some clientsunfortunately discover this truth only after they make theirchoices", Tudor said.
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