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UK is Dacia's new target, after France and Germany

Autor: Bogdan Alecu

11.01.2011, 00:10 36

Dacia's biggest market in 2012 will be the UK, according tocompany officials, the third big European market that the Frenchhave set out to conquer with the Romanian brand, after France andGermany.


"We are hoping the UK will outrank France as far as Dacia salesare concerned. To start with, the first model available in the UKas of 2012 will be the Duster SUV, with the range to be laterexpanded," said Rafael Treguer, the brand's global developmentmanager.
In 2010 the biggest market for Dacia was the French market, with110,000 vehicles sold, up nearly 70% against the previous year,according to company data. Second-ranking was Germany, the former2009 leader, with Dacia down by over 50% to 40,500 units on theGerman market in the absence of the car scrappage scheme.
"In Germany the scrappage scheme ended, which caused the entiresegment that includes Sandero, to fall. Now, we are expectingmarkets such as Spain and Italy to climb in the ranking," saidTreguer.


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