The Romanian franchise market has entered an upward trend, withthe bet of some giants such as Subway (the fast-food outlet chain)on Romania spurring smaller, niche, businesses, such as pasta orpizza-specialised restaurants, manual car wash businesses orcosmetic and facial rejuvenation salons.
As regards niche fields, "there are less covered sectors, forinstance entertainment and the educational field. In othercountries, these are much more developed, with entertainment andkids' education having a bigger weight. (...)," Anton says.
The first Subway outlets are set to be opened on the market inthe second half of the year. The company bringing the US network inRomania is Subway Romania, which has "franchise-type partnershipswith domestic entrepreneurs as a business strategy".
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